Our Mission
TO SUPPORT THE NEXT GENERATION AS THEY
CREATE THE FUTURE THEY KNOW IS POSSIBLE.
#DREAMITREAL
Our Response
to COVID-19
To date, the Coach Foundation has committed more than $4 million in COVID-19
relief and the Coach brand has donated over $3.5 million worth of product (retail value)
to healthcare frontline responders and COVID-19-related charities.
WATCH
Created to celebrate the LGBTQ+ community and to stand with those who continue to push
for an equal and just future, the film features Coach friends and family at home during
COVID-19. Directed by Christelle de Castro, it sends a powerful message about the importance
of thriving no matter who and where you are.
To celebrate Pride and support young people in the LGBTQ+ community, the Coach Foundation
made donations to HMI, our partner of seven years, as well as new partners GLSEN and the
Albert Kennedy Trust.
“Representation matters, honey.”
Bob the Drag Queen
“We showed them we’ll stand up for who we are and our friends and our fans, and for everybody who’s come before me who’s transgender or gay.”
Kim Petras
“Growing up, vulnerability wasn’t something that I saw often. Now, I am open, and I can express myself the way I want to.”
Ochan Ogak
“When I moved to L.A., I finally felt seen. Seeing everyone live their life to the fullest, being themselves 100 percent all the time, it really did make me want to be myself.”
Rickey Thompson
“That was one of the most powerful moments of me feeling accepted for who I truly was.”
Sinia Braxton
“My mom really sees me for me. She said that I was perfect, like I was the best thing in the world—and made me feel seen.”
Mia Martinez
“I feel seen when Masami knows exactly when to give me a hug.”
Masami Hosono
& Laura Chautin
“When my mom first saw me, she burst into tears and held me in her arms. I realized that I could be myself. I finally felt seen.”
Nar Rokh
“I had someone who believed in me and it brought my confidence up so much.”
Ace Jahdae
Discover
our partners around
the world
The Coach Foundation partners with nonprofits that
work with
young people at the grassroots level,
providing resources, coaching
and support to help
unlock their potential.
Since 2008, we’ve given more than $50 million to
nonprofit partners
all over the world to do our small
part to make big dreams possible.
Click below to learn more about our partners.
MEET
Our Ambassadors
Global faces of Coach Jennifer Lopez
and Michael B. Jordan and friend of Coach Kōki,
wear the Dream It Real t-shirt in support of
the next generation.
With every shirt purchased, 100% of net profits
were donated to nonprofits across the U.S. helping
young people unlock their potential.
More Stories
WATCH
A SPECIAL MESSAGE
FROM JENNIFER LOPEZ
The global face of Coach talked
determination, confidence
and dreaming it real
for International Women’s Day.
EMPOWERING YOUNG
WOMEN ON INTERNATIONAL
WOMEN’S DAY
To celebrate International Women’s Day, authors
Aija Mayrock and Marley Dias led a creative workshop
with The Door and its community of young people.
Together, they wrote poems about believing in yourself
and what it means to be a #girlboss.
To learn more about The Door and their work
empowering young people to reach their
potential, click here.
KATARIBA HOSTS ANNUAL
STUDENT SUMMIT IN JAPAN
Our nonprofit partner in Japan hosted its annual
summit celebrating its students and the projects they
developed through its programs. Hosted online this
year due to COVID-19, the event encouraged
students to share their dreams for the future.
To celebrate the event, friend of Coach Kōki,
shared some inspiring words:
“Always look up, stay positive and smile.
Although it may
be hard and challenging, you will find yourself looking
forward. You can’t see the sky if you don’t look up!”
Learn more about Katariba’s mission here.
LONDON HOSTS FIRST-EVER
DREAM DAY
Professional boxer Ramla Ali and TV and radio
presenter Maya Jama joined Coach Foundation for
our first-ever Dream Day in London with our
nonprofit partner UK Youth.
Learn more about UK youth here.
CELEBRATING THE NEXT GENERATION
ON INTERNATIONAL YOUTH DAY
To celebrate International Youth Day, Coach collaborated
with artist Subway Therapy and nonprofit The Door’s Youth
Council on a DIY art project at Coach Soho. Members from
the community were asked two questions: “What’s your dream?”
and “The next generation will…” They answered with
optimism, authenticity and love.
In honor of International Youth Day, Coach Foundation
made donations to The Door and the International
Youth Foundation. Learn more about these organizations
at Door.org and IYFnet.org.
WATCH
MICHAEL B. JORDAN VISIT
STUDENTS IN HIS HOMETOWN
Jordan made a surprise visit to Barringer
High School in his hometown of Newark, N.J.,
on behalf of the Dream It Real initiative.
Listen to season one
The dream it real podcast
A series of unfiltered conversations with celebrities,
thought-leaders and young people who are transforming
the world, one dream at a time.
Apple
Podcasts
Google
Podcasts
Spotify
